Interweaving the Steeper story
Approaching their 100th birthday means that Steeper has an amazing story to tell. It’s this story, the historic expertise of their whole team, their patient success stories and the intrinsic value of these items combined that really differentiate Steeper from its competitors. Because of this, it was really important the site promoted these aspects clearly and doesn’t treat them as secondary to the products.
Key performance statistics
Since go live of the new website, Steeper have seen a 27% increase in overall traffic, a 40% increase in total pages viewed, the average visitor session time increase by 10% and bounce rate drop site wide.
On mobile and tablet devices, visitors are now viewing more per visit than before on average and total visits from mobile devices have increased by almost 50%.