What's the difference?
DXP vs CMS...
In a sentence, a digital experience platform (DXP) goes further than the traditional content management system (CMS) by helping brands to priduct digital experiences through more just content based experiences like websites. A digital experience platform encompasses digital experiences across verticals like websites but also kiosks, billboard, customer portals, apps, IoT devices, intranets, microsites and much more. It means brands can be consistent across every single one of their customer touch points both pre and post conversion.