Digital with direction
The digital space is noisy. It’s competitive, it’s saturated, it’s complicated. But it’s also exciting, inspiring, empowering, creative, lucrative and ultimately, well worth being a part of – IF you know how to harness it, and this is where the right digital strategy makes all the difference.
Innovation, data and experience
These are the three things your business needs to thrive in the fast-paced world of digital and the right strategy includes all of them.
From competitor research to your existing customer data, audience personas, performance analytics, quantitative and qualitative feedback and anything else you have hidden away in folders and spreadsheets, it’s all data, and it’s all data we can use to make strategic recommendations for your business. It’s not guesswork, it’s not what we think. It's data driven and it’s about what we know.
“Wow!”, “Me too”, “Ahhh”, “Ooo!”, “Nice”
Experience is all about how users feel before they interact with your business online, how you want them to feel afterwards, and what your digital platforms, from your website to your social media channels and everything in between, can do to transform, intensify and inspire those feelings. From scroll stopping “wow” experiences, to personalized “me too” moments; great user experience design, carefully curated content and targeted personalization can create digital experiences that convert, sell, inspire, educate and amaze.
Can we, could we, how might we, what if, what next?
But what really transforms a digital strategy from competitive to industry leading, from working to thriving and from good to amazing, is innovation. It’s about asking questions like “how might we…”, “what if” and “what next” – it’s not resting on our laurels. It’s being brave and finding the answers to new questions, so we can keep generating data, improving experiences and staying ahead of the curve.
In a world where everything is available at your fingertips and purchases of almost anything can be made in minutes, the online reservation process has transformed the way people view house buying at Strata. Having the ability to pay easily and securely online has enabled 23% of our reservations to be taken online in the last year, putting us at the forefront when it comes to utilising technology to create a seamless new build customer experience. The ease of Google and Apple Pay also reduces friction as part of the payment process, creating a more efficient and exciting journey around reserving their new home online.
Natalie Wilson
Regional Marketing Manager
